Intellectual Property
“The group is extremely professional and up-to-date."
Legal 500, Intellectual Property, 2025
Carnelutti’s Intellectual Property department comprises a highly specialized group of lawyers who assist major clients in all sectors of intellectual and industrial property law.
The firm provides specialist advice and assistance regarding the protection and registration of the appropriate rights, consultancy and litigation services where those rights need to be defended or competitors’ claims need to be challenged. All matters concerning the registration and the management of intellectual property assets, the transfer and licensing of trademarks, trade names and logos, as well as advertising, protection and management of personal data and trade secrets, software, databases, and copyright are within the scope of Carnelutti’s expertise.
The members of Carnelutti’s IP team have developed strong international skills and can provide comprehensive assistance and representation in both litigation and out of court handling of disputes concerning infringement and/or counterfeiting.
The firm is at the forefront of legal innovation, specializing in the rapidly evolving field of artificial intelligence (AI). The IP team comprises a number of experienced lawyers who combine deep legal knowledge with a thorough understanding of AI technologies to provide comprehensive legal solutions tailored to clients’ needs.
In addition, the department has a strong practice in the field of information technology and provides a wide range of services in electronic commerce and software, handling contracts and agreements relating to licensing and transfers.
The firm’s IP lawyers work closely with their transactional and tax colleagues on the intersection of intellectual property and corporate law issues and are frequently involved in negotiating and drafting franchising and merchandising agreements.
Trademarks and Domain Names
The firm’s IP team handles a wide variety of matters that relate to trademark infringement and to domain name disputes, especially when unfair competition behaviours are involved. With specific regard to trademarks, the IP department has acknowledged expertise on filing procedures for trademark recognition, auditing and the development of international portfolios. The firm's professionals are also skilled in handling all types of litigation before the special courts and tribunals with reference to national, community and international trademarks.
Patents
The firm’s IP team advises and assist technology and industrial companies in evaluating, securing and exploiting intellectual property assets, with a particular emphasis on patents. Over the years our IP department has gone from strength to strength to become the extensive practice area which is today both in consultancy and litigation for clients wishing to protect their patents from infringement, as well as in connection with the development of an international patent portfolio.
Trade Secrets
The firm’s IP team provides legal assistance to companies needing to develop internal policies and procedures aimed at safeguarding the acquisition of "know-how" or other secret intangible assets and helping to protect such rights.
Industrial Designs
The firm’s IP team assists clients in developing and deploying a portfolio of strategic intellectual property assets, exploiting those assets by negotiating, drafting and implementing technology licenses and consultancy and development agreements. In addition, the lawyers offer legal advice on the various options for protection of design rights and "made in Italy" products available under both European (EU) and Italian law.
Copyright
The firm’s IP team provides copyright advice to a wide range of clients in the online, entertainment and communications industries, including e-commerce companies, Internet technology companies, website operators, broadcast and satellite television networks and television producers.
Advertising
The firm’s IP lawyers review and pre-clear advertising copy (creation, claim definition, compliance with regulatory standards) and represent parties in advertising disputes before the Authority supervising on the fairness of advertising messages in the Italian market. Additionally, Carnelutti represents its clients on issues arising from the unfair use of advertising by their trade competitors.
Influencer Marketing
The firm's specialists provide dedicated legal assistance and advice during the negotiation and drafting phases of Influencer Marketing contracts. Among our competencies, we also offer legal assistance aimed at resolving disputes related to these types of contracts, legal advice on rights and image exploitation, creation, development and protection of the brand.
Cybersecurity
The firm’s specialists have a deep understanding in the field of cybersecurity, with a specific focus at ensuring regulatory compliance and protecting companies’ data and digital infrastructures in accordance with current cybersecurity laws and regulations. We assist businesses in implementing security measures, managing risks, and preventing cyberattacks, as well as supporting them in the event of data breaches.
New Technology and Artificial Intelligence
The firm’s specialists provide assistance on all aspects related to the law of new technologies, ICT, and artificial intelligence, supporting the development and compliance of new digital business models. The team’s multidisciplinary approach allows for consultancy services in various areas: e-commerce, digital marketing, artificial intelligence, and legal tech services.
IP Litigation and Dispute Resolutions
The firm’s IP team has focused on judicial processes for the protection of IP rights before the Italian courts, with special regard to using the framework of criminal jurisdiction and administrative regulations on the subject.
Personal Data and Privacy Protection
The firm’s IP lawyers provide assistance on privacy and compliance with the General Data Protection Regulation (GDPR). Nowadays, the right to personal data protection must deal with the increasingly complex challenges posed by new technologies and artificial intelligence in particular. Given the amount of information and data that AI can access and potentially manipulate, it becomes preponderant to adopt solutions that can protect and consciously process personal data.